When it comes to Inbound Marketing, social media is a crucial channel for strategic effectiveness.

A comprehensive Social Media service requires planning, strategy, data analysis, and other expertise that only highly qualified professionals can execute with excellence.

What is social media management like?

Having a real and strategic plan is not just necessary, it’s an obligation for those looking to grow their business in the digital realm. Social media has revolutionized the business world and become key components for any company. Karis’s Social Media team is comprehensive, staffed with highly skilled professionals to manage all aspects of your company’s accounts. This branch of our consulting service ensures that all planned activities are effectively executed. They handle scheduling posts in all ideal formats for your company and oversee the metrics and strategy management. Digital media encompasses both organic and paid movements within this realm, from social media posts to paid advertisements. The sphere of Social Media Management handles all the organic aspects of these channels.
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What are the advantages of hiring a social media manager?

As one of the main pillars of Inbound Marketing strategy, when executed with excellence, Social Media can deliver incredible results for your business, from assisting in capturing potential customers to maintaining brand identity (Branding). The benefits your business can enjoy with Social Media services are numerous, but here are the key ones highlighted by our own clients:

Quick platform updates

aving a Social Media professional working for your company ensures swift updates across all channels, including social media and even your website’s blog. They are responsible for managing these social media platforms and ensure each one is updated quickly and effectively!

Data analysis and Dashboards

Having a strategy in place is meaningless without proper measurement. The Social Media Manager extracts the most relevant data for your company based on the strategy’s objectives and conducts an analysis. Metrics validate the efforts and through dashboards, indicate the paths to be followed.

Increases your brand’s reach

With a well-implemented strategy and a presence on channels that resonate with your persona, engaging in dialogue becomes easier. By making informed choices, your brand reaches more people interested in your market. Therefore, effective management of key social media platforms in an Inbound strategy enables easier access and better communication with the ideal buyer persona for your business.

What are the objectives outlined by social media?

When planning your path in digital media, the objectives for each channel are outlined according to the strategy adopted by the company. These may include:

  • Drive traffic to the website
  • Attract new followers
  • Build customer loyalty
  • Strengthen the brand
  • Increase lead base
  • Generate more sales
  • Understand more about the market and product
  • Expand network connections

Our Social Media team works directly with the Planning and Strategy team as well as the Content team, enabling faster action monitoring and quicker updates.

Want to learn more about how Social Media Management can boost your business results?

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