Digital books remain popular in marketing strategies as they are an excellent tool for lead generation. Unlike traditional books, these can be read on mobile phones, tablets, computers, and at any time. With a format larger than other content dissemination methods, e-books delve deeper into topics. Through this digital lure, the company expands its audience and enhances its authority within the market.
It’s important that they are well-produced and tailored specifically to the ideal persona profile, as, in addition to establishing authority and increasing the lead base, e-books can also help: